Etsy Poster SizesPixel dimensions at 300 DPI — all 6 standard sizes
18×24 = 5,400×7,200 px · 24×36 = 7,200×10,800 px · 20×30 = 6,000×9,000 px. Which sizes share a ratio (and need only one source file), and which sizes will blow past Etsy's 20 MB limit.
Quick Answer
What are the standard Etsy poster sizes at 300 DPI?
All 6 Standard Poster Sizes — Exact Pixels at 300 DPI
Multiply any inch dimension by 300 to get the pixel count at 300 DPI. The table below includes the common Etsy poster sizes, their true aspect ratios, approximate file sizes as JPEG (quality 80), and whether the file stays within Etsy's 20 MB upload limit.
| Size | Pixels at 300 DPI | Ratio | JPEG size | Etsy safe? |
|---|---|---|---|---|
| 11×17″ | 3,300 × 5,100 | 11:17(≈ 2:3) | 4–7 MB | Yes |
| 12×18″ | 3,600 × 5,400 | 2:3 | 5–9 MB | Yes |
| 13×19″ | 3,900 × 5,700 | 13:19(≈ 2:3) | 6–10 MB | Yes |
| 18×24″ | 5,400 × 7,200 | 3:4 | 10–16 MB | Yes |
| 20×30″ | 6,000 × 9,000 | 2:3 | 16–22 MB | Caution |
| 24×36″ | 7,200 × 10,800 | 2:3 | 22–35 MB | Compress |
JPEG file sizes vary by artwork complexity. Dark/complex images are larger; minimal/light artwork is smaller. Values above assume quality 80 export. Portrait orientation; landscape flips width/height.
What Each Poster Size Is Used For
Knowing the use case helps you decide which sizes to include in your Etsy listing.
Tabloid / IKEA HOVSTA — most home printers max at 13″ wide
3,300 × 5,100 px @ 300 DPI
True 2:3 ratio — photo lab standard, frames everywhere
3,600 × 5,400 px @ 300 DPI
Super B / wide-format printers — popular for art prints
3,900 × 5,700 px @ 300 DPI
Gallery wall standard — most popular large-format Etsy size
5,400 × 7,200 px @ 300 DPI
Near Etsy's 20 MB limit — use JPEG quality 75–80
6,000 × 9,000 px @ 300 DPI
Exceeds 20 MB at 300 DPI — must export at 200–240 DPI or compress
7,200 × 10,800 px @ 300 DPI
The 24×36 Problem: Why It Exceeds Etsy's 20 MB Limit
A 24×36 inch file at 300 DPI is 7,200×10,800 pixels — 77.7 million pixels. As a JPEG at quality 80, most artwork lands between 22–35 MB. Etsy's hard upload limit is 20 MB per file.
Your three options:
- 1Export at 200–240 DPI: Gives 4,800×7,200 to 5,760×8,640 px. Indistinguishable from 300 DPI at poster viewing distance (arm's length or further).
- 2Use JPEG quality 70–75: Reduces file size by 30–40%. Slight compression artefacts in very dark gradients; invisible in most artwork styles.
The 20×30 size sits near the limit (~16–22 MB). Complex or dark artwork may exceed it — test your specific file before listing. See: Etsy 20 MB file limit guide.
Ratio Families: One Source File, Multiple Sizes
The most common mistake Etsy sellers make: creating a separate artboard for every single poster size. You don't need to. Sizes that share the same aspect ratio can all be exported from a single master file — just scale it up or down without cropping anything.
One source file serves all three. Scale up without cropping.
Same ratio family as 12×16 and 16×20. One master file.
When you need two files: if you're offering both 18×24 (3:4) and 24×36 (2:3) in the same listing, those are different ratios — you need two separate source files. The 2:3 file won't fit a 3:4 frame without cropping. See: Etsy print ratios explained.
Manually exporting each poster size takes 20+ minutes per listing. Most sellers offer 3–4 sizes — that's an hour of grunt work every time you create new art.
SnapToSize exports your full poster pack in one click. Upload once, get 12×18, 18×24, 20×30, and 24×36 as separate print-ready files — all at the correct pixel dimensions.
No account needed · No credit card required
Which Poster Sizes Should You Offer on Etsy?
More sizes = more buyers. But you also don't want to overwhelm your listing with 8 file variations. Here's the decision framework by art style.
Covers the two most-searched poster frames. Different ratios, so two source files — but this combination appears in the most buyer searches.
12×18 + 20×30 + 24×36 all share the 2:3 ratio — one source file for three sizes. Add 18×24 separately (3:4). Covers photo labs, gallery walls, and large format.
Add 11×17 for home printer buyers (tabloid) and 13×19 for art print customers with wide-format printers. Maximum reach; only two source files still.
Landscape (Horizontal) Poster Sizes
Landscape posters use the same pixel counts — the width and height are simply swapped. Same ratio, same source file rotated. Popular for panoramic art, above-sofa placements, and diptych sets.
| Landscape size | Pixels at 300 DPI | Portrait equiv. |
|---|---|---|
| 17×11″ | 5,100 × 3,300 | 11×17″ |
| 18×12″ | 5,400 × 3,600 | 12×18″ |
| 24×18″ | 7,200 × 5,400 | 18×24″ |
| 30×20″ | 9,000 × 6,000 | 20×30″ |
| 36×24″ | 10,800 × 7,200 | 24×36″ |
Do Standard Frames Fit These Poster Sizes?
18×24: Yes — widely available at IKEA, Target, Amazon, and HomeGoods. The most frame-friendly of the large poster sizes.
24×36: Available but less common in big-box stores. Buyers often order custom frames or use poster frames specifically designed for this size. Mention framing options in your listing description — this is a top buyer question.
12×18: Standard photo lab size; fits photo frames from most retailers. Buyers printing at home or through photo labs prefer this over 11×17.
11×17: Tabloid size — fits in IKEA HOVSTA frames (which come in A3/11×17 equivalent). Common for home printer buyers. See: IKEA frame size guide.
20×30 and 13×19: Niche frame sizes. Buyers using these typically go through print labs (Costco, Bay Photo, Mpix) rather than buying frames at retail stores. Include a note in your listing that these sizes are designed for lab printing.
File Format for Etsy Poster Downloads
JPEG (recommended)
- Quality 80–85 for sizes under 20×30
- Quality 70–75 for 20×30 and 24×36
- Smallest file size — stays under 20 MB on most sizes
- Accepted by all print labs and home printers
PDF (optional)
- Use for bleed + crop marks if included
- Embed at 300 DPI for print-ready files
- Larger file size than JPEG — watch the 20 MB limit
- Required by some commercial print labs
PNG is not recommended for large poster sizes — file sizes are typically 2–3× larger than JPEG with no perceptible quality improvement for printed artwork. See: Best file format for Etsy printables.
Frequently Asked Questions
The six standard Etsy poster sizes at 300 DPI are: 11×17″ = 3,300×5,100 px; 12×18″ = 3,600×5,400 px; 13×19″ = 3,900×5,700 px; 18×24″ = 5,400×7,200 px; 20×30″ = 6,000×9,000 px; 24×36″ = 7,200×10,800 px. Multiply each inch dimension by 300 to get the pixel count at print quality.
18×24 inches is the most popular large poster size on Etsy because it fits standard gallery frames sold at IKEA, Target, and Amazon. For sellers wanting to maximize reach, offering 18×24 plus 24×36 covers both the mid-size and large-format buyer segments. The 12×18 size is popular with photo-lab buyers who prefer exact 2:3 ratio prints.
Yes, most 24×36 files at true 300 DPI will exceed Etsy's 20 MB per-file limit — especially for complex artwork. The solution is to export at 200–240 DPI (which gives 4,800×7,200 to 5,760×8,640 pixels — still excellent print quality) or save as JPEG at quality 75–80 to bring the file under the limit. SnapToSize applies progressive quality fallback automatically so you never hit the limit.
Not always. Sizes that share the same aspect ratio can be scaled from a single source file without any cropping. The 2:3 ratio family (12×18, 20×30, 24×36) all scale from one file. The 3:4 family (18×24, 12×16, 16×20) share another. Where ratios differ — like offering both 18×24 (3:4) and 24×36 (2:3) — you need two separate source files.
300 DPI is the professional print standard for poster-sized prints. It ensures sharp edges at arm's length viewing distance. For very large posters like 24×36, printing at 200–240 DPI is acceptable because viewers stand further back — the reduced DPI is imperceptible at that viewing distance. Never go below 150 DPI for any printed product sold on Etsy.
Yes — landscape posters sell well for panoramic wall art, diptychs, and above-sofa placements. The landscape equivalents are simply flipped: 17×11, 18×12, 24×18, 30×20, and 36×24. The aspect ratio is identical to the portrait version, so the same source file works rotated. Note: most buyers search for portrait orientation by default.
For a poster wall art listing, the highest-ROI combination is: 12×18 + 18×24 + 24×36. This covers small, medium, and large-format buyers. If your art is 2:3 ratio, the 12×18 / 24×36 pair requires only one source file. Add 11×17 if you're targeting buyers who print at home. Adding 20×30 covers the extra-large segment without requiring a new source file (also 2:3).